Practical AI for businesses
Wherever you are with AI,we’ll help you get further.
From streamlining the work you do now to building what you couldn’t before, we help founder-led businesses, SMEs and teams inside larger organisations put AI to work.
The change
Think AI could do more for your business?You’re probably right.
AI isn’t arriving as a product you buy. It’s changing what work costs, who does it, how fast clients and customers expect it, and which of your advantages still hold.
Most business owners have worked this out already. Some have tried a few tools; others haven’t found the time to start. What’s missing is the know-how, and the hours, to make AI part of how the business runs.
What nobody has time to work out
- 01Where to start, and which ideas are worth the effort
- 02How to redesign a process with AI at its core
- 03How to build team capability that outlasts the current tools
The adoption gap
What AI can do is accelerating. The edge goes to teams that narrow the gap.
Every year the tools can do more. What a business can take on, through its people, processes and habits, moves far more slowly. The space between the two lines is where advantage is won or lost.
Not sure where to start, or how to stay ahead? We’ll agitate for the changes that get you there.
How we engage
Three ways in. Start with the one that sounds like you.
We work with founder-led businesses, SMEs and teams inside larger organisations, on projects large or small. We start with audits, advice, and onboarding. We also build the tools, from a spreadsheet macro to an AI agent, and train your people to run them.
Tap one to see what’s involved.
AI Onboarding
For teams at the beginning. We set up the right tools, agree the rules for using them, and get your people confident with their own work.
- Tools chosen and set up for the way you work
- Clear rules for safe, responsible use
- Training built on your team’s real tasks
AI Efficiency + Opportunity
For teams with a few processes that are slow, expensive or stuck, or an idea they couldn’t act on before. We pick the ones worth doing, show them working on your real work, and make them stick.
- The processes mapped and costed
- Your first agent, built on your own work
- The results measured once they’re running
AI Transformation
For organisations ready to change how several parts of the business work. We find and rank the opportunities, then build the ones worth building.
- A workshop and roadmap that ranks the opportunities
- A proof of concept on the strongest one
- The full build, across the business
Not sure what’s best for you? We’ll help you to decide.
One route, however you start.
Every stage ends with the next one scoped, so you always know what comes next. Stop whenever the answer is clear.
- AI Onboarding
- AI Efficiency + Opportunity
- AI Transformation
01 · Start with a conversation
- 01
Start with a conversation
A short questionnaire and a discovery workshop show us where you are, and point you to the right way in.
If you stop here, you leave with
A recommendation on the right way in.
- 02
Get advice you can act on
A clear plan for your situation: what to do first, what to leave alone, and what it’s worth.
If you stop here, you leave with
A plan you can act on, whether or not we stay involved.
- 03
See it working
We build it: a proof of concept, a first use case or the tool that solves the problem, running on your own work with your own people.
If you stop here, you leave with
Something running on your own work, with your own people.
- 04
Take it across the business
A full rollout: piloting, refining, training, and the change and communications work that gets people using it every day.
If you stop here, you leave with
The change rolled out, built properly and handed to your teams.
- 05
Stay ahead
Ongoing support as the tools change, shaped around what you need.
Every engagement comes with clear rules for how AI is used, so your data, clients and reputation stay safe.
Case studies
Past work, and what it changed.
Case studies from engagements we’ve delivered, each written up the same way so they can be compared. Clients are de-identified, and every figure says where it came from.
01Creative agency
Hours handed back, with the judgement kept human
An independent creative agency brought AI into daily operations across its businesses in three months, and drew a hard line around the judgement its clients pay for.
Read the case study13–16%
of repeatable-task time returned in 90 days, against a 10% target
02Travel & tourism
Enquiries answered in seconds, not minutes
A cruise and travel retailer’s consultants now answer brand-specific enquiries from a governed knowledge assistant their own team runs.
Read the case studySeconds
to answer a brand-specific enquiry, down from minutes, with the source cited
03Television distribution
A sales team trained, then tooled
A multinational television sales team gained new AI skills and fixes across creative, sales activity and finance automation, several of them already delivered.
Read the case study3 weeks
of on-site discovery, so the team raised problems a single day would have missed
Who we are
Three practitioners, three angles on the same problem.
Not a pyramid. The people you meet are the people who do the work, which is why we choose our engagements carefully.
Lee Robson
Co-Founder
A Claude Certified Associate with a passion for building AI-driven solutions to human problems, informed by 25 years with start-ups, big brands, and agencies, including Foxtel and MullenLowe.
- Agency operations
- Change communications
- Creative production
James Bridges
Co-Founder
25 years running streaming and pay-TV businesses at Amazon and Foxtel, and building start-ups at iflix and iwonder, now tailoring AI to how businesses really work.
- Media and streaming
- Operating models
- Growth strategy
Harris Hutkin
Co-Founder
Two decades leading product, data and marketing at Disney, Time Inc, Foxtel and NRMA, now spent taking AI from idea to production and leaving the team able to run it.
- AI strategy
- Knowledge assistants
- Product and data
Contact
Ready to put AI to work?
Tell us what’s slow, expensive or stuck, and we’ll show you a better way with AI.